Product Positioning - Article and Summary
Read the following linked article on Product Positioning and answer the following questions in a Word document saved as positioning in your Intro to Mktg folder - link them up as well.
Questions:
1. What is product positioning?
2. Give an example that you are familiar with (not from the article) - think of stores you shop at and products you buy.
3. Why do businesses "segment" markets? Explain and give an example in regard to teens that you are familiar with (you, not your neighbor)
4. Al Ries and Jack Trout, said in their book Positioning: The Battle for Your Mind,"[P]ositioning is not what you do to a product. Positioning is what you do to the mind of the prospect. What do they mean? Explain.
5. How do small business owners practice segmentation and positioning? Give examples
6. How do big business practice segmentation and positioning? Give examples
7. How do businesses capture opinons?
8. Then what do they do with these opinions (think in terms of what's next?)
Save again - don't forget to link
